The Guardian noted Rob Bloggs, a construction worker and author of an online blog, as the only blogger in the world without an inflated ego and as a consequence, he has landed a book deal.
Bloggs honestly believes that his thoughts and opinions are of no interest to others. He has never added his url to a search engine, commented on another blog just to get click backs, or tried to force his content down other people's throats. Why? Because he's realistic about the irrelevance of his posts.
Ebury Press were quick to pick up on his story, having experienced success after publishing a book based on the erotic blog, "Girl with a one track mind."
"We were keen to get our hands on Bloggs' story" said a spokesperson, "Because we love to take risks, and you can't take a greater risk than publishing something completely unremarkable."
Bloggs likes to blog his opinions on current affairs, particularly the American election, even though his grasp of the US political system is at best flaky; he often comments on what he's had for breakfast and his all time favourite blog topic is to regurgitate content from elsewhere without citing a reference.
There is fierce competition to be the worst blog ever yet Blogg's blog is ranked joint bottom on many leading search engines.
"There was a hair-raising moment when http://terribly-dull-taste.blogspot.com added me to his blogroll, but I mocked him for customizing his blogger template and he promptly removed the link."
The paperback version, "I wouldn't pay for this," is set for release on 1st October and features a plain brown cover with the book's name centered in Times New Roman. In the original designs the cover was white but the artist was concerned that readers might doodle on the front, ruining the monotonous charm of the book.
Bloggs denies being apprehensive about the launch of the book and the effect it might have on his blog readership, "It's not that I mind blog traffic, I just don't care either way," he said, really demonstrating that he one in a million.