Gordon Ramsay has pooh-poohed one of the big four supermarkets over its recent "feed your family for a fiver" promotion.
The supermarket claims that for five pounds you can buy some sausages, sweet potatatos, brocolli and make a right mixture to feed a family of thousands and still have loads left over for the dog, visiting door-to-door Jehovah's Witnesses (no transfusions accepted) and even half of the inhabitants of rural Wales.
However, rareing, tearing, swearing chef Gordon Ramsay says "different". Well actually, he says "f**king different".
"If you come into my restaurant, I'll show you what you can do with a f**king fiver. That's what I'll f**king do. I'll show you. In fact I'll shove it up your f**king *r*e.
"At my restaurant, a fiver will buy you one of the mushrooms served on my wonderous "champignon a la gooey stuff bernaise et bits rouge des alternatives et autre stuff".
"Even a couple of f**king Happy Meals and some Mcf**kingFlurries cost over a fiver, so what does the supermarket think it's playing at? A bloody biblical feeding of the five thousand, or f**king what, eh?
"I bet the Good Lord Jesus had more than a f**king fiver to feed his lot. Although that bloody Naked Chef did do a good last supper."