John McCain, the USA Presidential hopeful, has now got himself into trouble with the UK Monopolies Commission, the organisation that monitors monopolistic practices throughout the country.
The chairman of the Potato Growers Association in the UK, Mr Spud Peel complained of behalf of UK french fries producers that on the occasions when Mr McCain has been identified as "having a chip on his shoulder" or a "chip in his windscreen", the public will automatically assume it's a McCain Chip, which will be completely detremental to sales of Aunt Bessies and supermarket own-brand pre-prepared French fries.
Mr Peel said: "With a high profile circus such as an American Presidential election, the name McCain keeps popping up day after day. This presents an unprecedented opportunity for the McCain product to gain almost daily exposure in the press for free. We estimate this will be the highest level of product placement ever witnessed in the free world and China.
"We therefore urge Mr McCain to change his name by deed poll for the remaining months of the election, and to even consider changing his name on a permanent basis should he be elected. Names such as Reagan, Ford and Peanut Farmer are readily available.
"We would dread to think of the employment consequences to the country's chip manufacturers and resellers should this product placement last 4 or in the event of a re-election, 8 years. It will decimate the UK chip industry as we know it."