A leading supermarket has been forced to remove a large amount of cakes, fancies and pies from their shelves.
The drastic move is the result of a Trading Standards investigation, following rumours that counterfeit goods have infiltrated high-street stores and supermarkets across the UK.
Trading Standards Officer, Pete Jones, said they were seeing a rise in the number shops selling counterfeit products as they struggle to keep prices competitive in the face of the current economic crisis.
The supermarket in question was today named as the country's number one offender, thanks to over six million Mr Kipling products stocked in branches nationwide.
A spokesperson issued the following statement:
'We would like to apologize to all our customers, and assure them that all goods involved have now been removed from our stores. We take all such matters very seriously, and thank Trading Standards for bringing the issue to our attention. We would like to stress that this was not a deliberate attempt to mislead customers, they were just exceedingly good fakes'.