FCUK, the leading clothing brand, has been ordered to change its name after thousands of customer complaints were upheld in the High Court, it has been reported.
The company has marketed clothes under the fcuk brand since 1997, and has successfully fought several legal battles to keep its name in the face of strong opposition from the general public and local authorities.
Yesterday though, a judge ruled that the organisation must conform with industry standards and trade under a name more palatable to consumers.
Judge Balls, who, ironically, was sporting a fcuk wig, said:
"There is no reason I can see that the general public should put up with a disgraceful, despicable and disgusting name like this."
French Connection executive Gene Wankerman told reporters:
"I'm fcuked off. There's fcuk all wrong with our name. Why the fcuk should we change it just because a few fcuking whinging cnuts decide they don't like it? Fcuk!