The British Interior Design Association (BIDA) has announced plans to fund unsettling new warnings on cigarette packs. The graphic images would cover at least 30% of the front of each pack and 40% of the back.
The proposed colour photographs show the possible consequences of smoking, including carpet burns, yellowed wallpaper and nicotine foist.
Says BIDA spokesperson Laurence Llewelyn-Bowen: "We're going the extra mile to show people what they do to their houses when they smoke. If vivid pictures of singed shag pile, discoloured drapes and ashen anaglypta bring home the true cost of smoking, print them on packs in the UK in full colour."
Furniture giant DFS is set to back the BIDA campaign. Used nicotine patches can be traded in for 50% off made-to-order sofas, chairs and storage footstools.