European men are flocking to Bulgaria to buy 'breast-boosting beer' after EU accession led to customs duties on the drink being abolished.
The ale called Gazza which is made from fermented wheat flour and yeast is being snapped up by men across Europe. They are said to be keen for their wives and girlfriends to benefit from its reported ability to make breasts grow.
Welsh landlord Delwyn Jones from Cardiff whose regular customers include Colin Charvis and Charlotte Church said he was planning another trip soon. He added:
"I got some Gazza before the Rugby World Cup but it was always so expensive once the tax was added. But now that's gone I'm going to start offering it to my all customers.