Up to £80,000 from donations to the Madeleine Fund have been used for newspaper, television and billboard adverts starting today. However, the picture of a bearded twit, one of the UK's 210000 missing people, has been mistakenly used on the poster.
Sir Richard Branson is an English entrepreneur, and founder of the Virgin brand of over 350 companies. He is worth over £4 billion.
He has been missing for many, many years, and may be desperate for publicity.
If you think you have seen this man recently, please contact our Ageing Self-Publicist helpline.