While Rupert Murdoch's evil Sky Media Empire was putting up its prices and breaching contracts, Virgin's boss, Richard Branson, touched by the plight of Leicestershire couple Kate and Gerry McCann, was promising financial support for lawyers' fees.
The McCanns, a thoroughly respectable couple, admitted they had thought about selling their house to pay for legal costs associated with the case of their missing daughter Madeleine. The story has excited media and public interest across the world, yet, while some news channels were making money from the tragedy, Branson, in his usually charming way, was out doing good.
Although there isn't really much of a story, this reporter found the opportunity to renew his acquaintance with the gorgeous Virgin spokeswoman whom he first met while reporting on the court case of Virgin v Sky Media (see Virgin David takes on Sky Goliath), which has not yet got to trial. Over a nice candle-lit dinner for two at London's Clos Maggiore, she reminded our reporter that:
"Mr. Branson isn't seeking any publicity here. He just likes to help people."
A political commentator agreed, saying:
"Actions speak louder than words and the list of people whom Richard Branson has helped would run into many volumes."
Meanwhile, a Sky spokesman was heard gnashing his teeth a mile way and probably saying something like:
"We'll teach that Branson a lesson. We'll triple our charges to Virgin, ha-ha-ha-ha."
The list of people whom Rupert Murdoch has helped would fit on a postage stamp.