Following the sighting of a "Great White" shark off the coast of Cornwall a new species of shark was discovered by scientists off the Yorkshire Coast near Bridlington.
It has become known as the iShark due to its characteristic apple branding which is imprinted onto its fins.
This if the fifth such new species which has been found so heavily branded, including the Chupa Chops Chihuahua and the Kola Cube Bear. This has caused some to raise doubts about whether or not it is right to subject creatures to such logo-ing.
Bridlington Coast guards have shot the offending shark.