LONDON, UK - 4/6/07 - Lord Coe, ebullient with the success of the 2012 Olympic Logo, today showed this lucky reporter a sneak preview of the Olympic's mascot - Fingy the Finger.
"We wanted to keep it simple and inspirational," said a joyous Lord Coe. "Something that would enrich the lives of every young person around the globe. We believe that Otter Bollards, the London-based design agency, has more than succeeded in those aims."
Fingy was the result of three years of intense survey and research amongst the countless inmates of London's asylums - a much neglected group in the Olympics. Archie Bentoff, the chief designer at Otter Bollards explained how Fingy came about.
"Fingy was very much the product of several strands. First there was the influence of technology at its simplest - the biro pen. Secondly, every one likes happy faces. Thirdly, Fingy has no nose. Mascots with noses just don't work. I believe that the taxpayer got great value for money with Fingy."
Estimates bring Fingy's creation in at around £4 million pounds. Lord Coe, however, dismissed any suggestions that Fingy could not possibly compete with the success that the logo has met around the globe.
"Fingy is one of a kind - a winner. We all like winners. Our only concern was that Fingy can only be drawn on a white hand. Although this discriminates slightly against certain minorities, we feel that the Paralympic Mascot, Sneels Wheels, a Rastafarian Snail in a Wheelchair will please all parties. It's all about celebrating - and not pointing and staring - at the differences in people."
Lord Coe then shook this reporter's hand and left with these final words:
"It's all about the youth. The kids will find Fingy wicked mega cool."