Sooty, the little yellow bear with the black ears so beloved by children all over Britain, was fighting for his career last night after featuring on an internet sex video.
The bear, known for his catch phrase 'Izzy Wizzy lets get busy' is shown snorting cocaine and having a threesome with Paris Hilton and CBBC co-star, Sweep.
The video has become a massive hit on the internet and looks set to destroy the careers of both Sooty and his long-time doggy chum. In one of the less graphic scenes, Sooty can be clearly seen fondling Hilton's breasts, while Sweep squeaks frantically behind him.
Manager, Matthew Corbett, told us, "This was a moment of madness, I don't know what they were thinking."
This is not, however, the first time that Sooty has courted controversy. In 1995 during the filming of 'Sooty Heights', the bear was carpeted by BBC bosses for arriving to work drunk and there had been rumours that co-star Soo, a panda, was forced to have a termination after a brief fling with the diminuative star.
Sweep, who has partnered the bear since 1956, has had his fair share of the headlines. In 1978, he was suspended for threatening Matthew Corbett with a hammer in a dispute over money and in 2002 he was stopped and arrested in the Sootymobile after a boozy night out.
This latest scandal, however, could the signal the end of the chirpy twosome as BBC bosses are rapidly running out of patience with their drunken escapades and, insiders say, may be ready to hand them their cards.
Watch this space!