The BBC, obsessed about its dull image, has come up with a new logo, and it looks like a bong pipe. Last year, the BBC's new fat controller stood outside Broadcasting House for twenty minutes, and drew on extensive knowledge he got in retail. He decided that the BBC's staid aunty image was putting people off coming in his store. He then commissioned go-ahead advertising outfit, Wot U Lookin At? to create a new logo for the BBC. Head of Production, Maurice Silk:
'To replace the staid globe that has been the BBC's hallmark for over one hundred years, is a big step, what ho!'
Wot U Lookin At? set up focus groups in key locations across NW3 to define the new logo. A focus group is a way of creating something for nothing in the absence of talent which costs money. A cross-section of bored people are picked off the street, and fed. Then they talk utter shite. The price of a packet of Nice biscuits is 39p.
'Jolly good. Looks like a happening thingy to me, daddio,' said new, BBC Radio 1 disco jockey, Johnny 'Happy Feet' Goodenough, son of the new fat controller. He's a hit with the kids.
Experts are expecting the new logo to run and run until someone says push off.