Lynx have created a new anti-deodorant that means people will always, constantly smell of B.O, all day, everyday.
Traditional sprays or roll-ons aim to either mask pongs or block the pores to stop sweaty armpits.
But a new formula has been designed that encourages chemicals in sweat to turn into bad smells.
It was developed by Lynx at their UK headquarters in Leatherhead, Surrey and will be trialed across Europe for the next two years before being made globally available by 2020.
The anti-deodorant can be used immediately after a shower to bring back the musky, sickly B.O. smell which clean hygiene would usually otherwise remove. The target audience is those who wish to be clean, yet also incredibly sticky, which is 95% of the UK population according to market research.
Various flavours of the new product will be available on the shelves including Lynx Hobo, Lynx Musky, Lynx Silage and many other flavours not yet announced. According to an insider at Lynx there will be different flavours to simulate mud, silage, stagnant B.O., dirty oil from the garage and that smell after you've just had sex.
Jason Speakman, CEO of Lynx UK, said: "We are very excited here at Lynx to be adding a variety of new flavours to our portfolio to achieve maximum customer satisfaction.
"We have carried out extensive market research across the country to find out what our customers want and we are happy to be providing the products that the public are demanding.
"We are aiming for our new anti-deodorant products to hit the shelves globally by 2020."
Funny News attempted to contact Dove and Gillette for their views on the new Lynx product, but they could not be reached for comment. Industry analysts believe they may be attempting to rival Lynx with a new anti-deodorant of their own, which is said to be based on human excrement. However no official word has been given on this yet.