A report by the leading market research and opinion polling company UTWAT claimed today that the success of UKIP can be attributed almost entirely to their decision to use an acronym for a name.
Chief researcher, Norbert Spangler insisted that the voters were drawn to UKIP because of their more modern and snappy name.
'Conservative and Labour are so boring, so old-fashioned and the general public are just not inspired' he confirmed today.
'Research has shown that the Liberal Democrat's popularity was helped in the short-term by the shortening of their name to the 'Lib-Dems', but they did not go far enough. Acronyms are where it's at!'
Possibly as a result of these revelations, we have received unconfirmed reports that Ed Miliband and Nicola Sturgeon are set to establish a joint political party in the hope that this alliance will win them a land-slide victory in May.
The new party is to be known as the Federation of United Kingdom And Republic of Scotland.
Voters should be able to cast their vote in favour of their FUKARS candidate of choice come 7th May.