Ed Miliband Labour Party Leader, MP for Doncaster North announced today that he would now like to be known as Eddie.
Labour's public relations team now feel that Ed is a bit naff and has a touch of the John Cravens about it. This was brought to the party's attention after a number of invitations for Mr Miliband's services included voice overs for children's TV and adverts relating to disposable nappies.
"We decided the future PM should be a bit rock-and-rolly, rather than plain Ed."
Public Relations guru Ted Thomas explained that Eddie was far more exciting and referred us to other icons such as Eddie Cochran, Eddie the Eagle, Eddie Murphy who were all cool. To muster up bad boy connections with Eddie Miliband' s new name, the future PM will now wear leathers, blue jeans and brothel creapers.
Feeling outdone by Mr Miliband, David Cameron is considering spicing up his Christian name as well for the forthcoming elections. His image team are quite keen on the name Davie or Dave and have rescued his old motor cycle from storage to tour the UK in.