A man from Ashby-de-la-Zouche is reported to be the first in England to have Sky TV beamed directly into his cerebral cortex.
Arthur Pump (43) is believed to have had the full Sky package, including Sky Plus, fitted during a ten hour operation in Leicester's Royal Infirmary.
Leading TV surgeon Dr Tess Cardy said:
"It was touch and go and at one point we thought that the op was not going to be a success. Sky didn't have the viewing card ready for us and it was only thanks to a high speed dash, sanctioned by Rupert Murdoch himself and with police out-riders clearing the rush hour traffic, that the card was delivered just in time"
Mr Pump has commented that his new 'system' is taking a bit of getting used to but he is gradually getting to grips with the various features.
"I'm particularly impressed with the pause live action feature and the series-link facility" laughed a square-eyed Arthur.
When asked about the mini dish attached to his forehead he commented:
"Well it does look a bit odd I suppose but I'm sure that I'll learn to live with it given time"
A spokesman for the satellite broadcaster has said that Sky will be watching this new development very closely and if it proves to be successful, then a deal may be struck with the Government to help ease the switchover to digital TV in the coming years.