The latest casualty of the worldwide, global, double dip, triple dip, sherbet dip recession, depression, financial compression, crisis, meltdown, age of austerity looks set to be the commemorative days of Mothers and Fathers Day. The two occasions are to be replaced by one 'Favourite Parent Day'.
The move is economically beneficial for consumers and offers financial respite in only needing to spend money on one trumped up, Hallmark occasion rather than two.
The pressure group So Unfair have been campaigning for years to banish the two days for the sake of sons and daughters everywhere who can't afford to shell out so often. And also can't stand at least one of their parents.
The group's spokesman, named only as Kevin, said "It's been too much for too long, Mum wants something for her birthday AND her special day which is clearly just another birthday, and so does Dad! Uggghh, sake."
Co-spokesperson Perry continued, "What with the current money thingy where everyone's skint uhm we can't afford to buy stuff for everyone all the time uhm, and especially not a parent that we totally hate, like totally."
The new occasion will therefore see offspring decide who their favourite parent is and duly shower them with gifts, conversation and general gestures of love on the day, whilst completely snubbing the other one.