Ritz Hotel, Piccadilly, London: Is it the Ritz or is it writs, the legal from! Accusations has been thrown around that there has been a theft of the Ritz 106-year-old five star hotel trademark, by 'commoners' and 'Johnny-come-latelies'!
The problem stems from the fact that the Ritz in Piccadilly, London, received a warrant from HRH The Prince of Wales for Banqueting services ten years ago and remains the only Hotel to hold a Warrant, so that means that they have got their heads stuck up somewhere.
The Ritz Hotel, in Piccadilly has always protected and defended its reputation in order to maintain the quality of the 'brand', that is why Ritz crackers need to change their name, as well as The Ritz in Desborough, Northants!
As the Manager of the Ritz in Desborough, Northants has said;
"Our problem now is that even if we took this to court and won, the costs would kill us."
So there has to be a compromise. It would appear though a couple of solutions are available, to re-name the venue by the 'clever' use of words. The Ritz in Desborough, Northants, could change its name to;
(a) The Writs from Picadilly, in Desborough, Northants.
Or perhaps still use the word Ritz in the title, to make it thuis;
(b) The Writs from The Ritz Picadilly, in Desborough, Northants.
Both are correct and surely provide the solution to this awkward trademark dispute.