The Bank of England is worried about the public's lack of interest in its interest rates.
With current rates of interest now at a historic 0.5 per cent low, "people are just not interested," said the Governor. "In fact, the public's level of interest in our interest rates is also at an all-time low."
Some bank officials reckon this lack of interest may be due to this year's more interesting events - like the Diamond Jubilee and the London Olympics.
"We shall start printing the bank interest rates in red, white and blue. It is about time there was some national pride in our interest rate. We might even reduce it to 0.499 per cent, and see if that gets people interested. As a last resort we shall raise it to 19.99 per cent - that should create an outcry."
"We took out a mortgage with our bank," said one disinterested customer. "And they lost interest for us. So it serves them right."