London - Eva Rausing's attempts to smuggle heroin and crack cocaine into a reception at the USA's London embassy in 2008 ended with a feeble slap on the wrist.
The affair was lampooned widely with fake 'Oooh Mr Ambassador, with these crack wraps you are spoiling us!' quips in a spoof distortion of a famous Italian chocolates TV ad.
This evening there are reports that Mrs Rausing has been found dead at the plush London SW1 home she shared with her druggy husband Hans Kristian - who has been arrested on suspicion of involvement in her death.
The daughter of a wealthy Pepsi Cola board director and the son of a Tetra Pak cartons mogul lived a lavish lifestyle that saw them feted at A-List parties wherever they went.
But their lives were blighted by those 'magic powders' which somehow always get up someone's nose before wreaking havoc and widespread destruction.
A postmortem statement is expected shortly.