Bed and Breakfasts across the country have signed up to the new Jam Recycling Scheme in their hundreds, and now the scheme is beginning to pay dividends.
"The Jam Recycling Scheme is amazing," said Beryl Braithwate, owner of the Sunset View in Ambleside, Cumbria. "I don't have to feel guilty about throwing jam away any more. Now I know it's going to a good use."
The Scheme, started in 2006, collects the small pots of jam and marmalade from bed and breakfasts around the country.
"We know that people don't finish the jam in those pots," said Betty Wontsit, who set up the scheme. "There's slightly too much jam in one pot for one round of toast, and not enough for two. Either way, you're always left with jam."
The Jam Recycling Scheme operate under the slogan: "Preserve our preserve!", and it's worked, with many bed and breakfasts and hotels signing up to the scheme.
The jam is collected and taken to the Jam Recycling Centre in Hinckley, near Birmingham. Here it is sorted into flavours.
"You'd be surprised at how many flavours of jam there actually are," said Wontsit. "We have three hundred bins for the jam. Three YTS girls scrape the pots out and put them in the right vat."
Once a jam bin is full of jam, the bin is them used to fill jam jars.
"The beautiful thing is," said Wontsit. "We can then take this jam and sell it back to the supermarkets for selling back to the public."
The recycled jam goes on to become the Budget Jam sold at several major supermarkets.
"At least you know that all that budget jam was, at one point, expensive jam," said Wontsit.