A major high street bank is today at the centre of a storm of controversy over claims its latest advert is not complete shit and fucking annoying.
The advert, launched this week, features none of the trademarks that the British public have come to hate. Gone are the twattish members of staff dancing around singing like complete dicks, instead viewers see a slowly unfolding family scene where one of those Dulux dogs stops a football from breaking a window - something media commentators have said is 'both amusing & heart-warming and a huge change in direction for a company renowned for its fucking appalling adverts.'
In the face of accusations that they are, for once, not insulting their customer's intelligence by not commissioning yet another shit and annoying advert; the bank defended its new creative.
"We thought it was time for a change." Said a spokesperson. "It's been 12 years since grinning, be-spectacled, clown Howard Brown first leapt onto our screens and we thought maybe our customers and the public in general could do with a break from our puzzling habit of making more and more shit and annoying adverts."
The Spokesperson also hinted the change was not necessarily a permanent one.
"Customers and members of the public should note that despite the obvious changes in tone the new advert's musical content is provided by that choir of arsehole employees of ours, you see them at the end too so don't count on us changing things completely." Adding "After all why would we want to make advertising copy that engages and endears customers and potential customers to our brand? That's just not our way."
A large insurance company were this morning quick to deny they were going to follow suit and produce adverts that didn't feature Paul Whitehouse performing cartoonish and slightly insulting regional stereotypes.