The Advertising Standards Authority has rejected a complaint about a Calvin Klein lingerie poster.
An ultra-Orthodox Jew claimed that the poster - featuring five models in the designer smalls - was offensive to fellow believers who are forbidden to look at women in their underwear.
But the Authority said it "did not consider that the ad was likely to cause widespread offence to those with religious views."
Local lingerie magnate Jemima Teddy welcomed the finding.
"I should think so too," she said today. "What's wrong with a few pictures of pretty girls lounging around in their undercrackers.
"Besides I wasn't aware they had proper undies, let alone suspenders, balconette bras, g-strings and what have you in Moses's day! They certainly didn't have Calvin Klein, so how could there be a law against looking at them?
"Daft, if you ask me."