It was first unveiled to great controversy four years ago. It has been accused of spelling out the word 'Zion', described as a 'distorted Swastika' and 'Lisa Simpson performing fellatio'. Now, with just over a year until the opening ceremony, 99.99% of Londoners still think the London 2012 Olympics logo is 'utter dog-shite'.
The logo, designed by graphics guru Wolff Olins, was unveiled in June 2007 and cost a 'mere' half a million pounds. Early public reaction to it was overwhelmingly negative: more than 90% of the public gave the logo the lowest possible rating, describing it as 'awful', 'puerile' and 'something our puppy left on the carpet'.
Launching the pivotal design, which was to represent all that was 'cool, aspirational and modern about London', Lord Coe stated at the time that it would take a little 'getting used to' and was about 'reaching out and engaging young people'.
One senior designer retorted that it was 'bang on brief, if their definition of young people is the 0-6 months old age bracket'. Another advertising agency art director noted that it bore a strong resemblance to the logo of '70's children's TV programme 'TISWAS', but was 'ten times more outdated, amateur... and shit.'
Similar criticisms were made about the official mascots, Wenlock and Mandeville, when they were unveiled in May 2010. Looking like poorly rendered Japanese manga pokemon rip-offs, the universal reaction of British children to them was apathy and a chorus of 'they're crap.'
And this week, the newly launched 2012 gold torch, which will carry the Olympic flame, has already been likened to a 'giant bling spliff'. Former boss of 1980s High Street cheap jewellers Ratners, Gerald Ratner said, "It reminds me of the stuff I used to sell. That was shit too."
With mounting discontent over ticket allocations for events, it seems that the logo may indeed be living up to the reality of the build-up to the Games and agree with 99.99% of the Londoners who are paying for it.
"It's still shite."