Heurelho Gomes is to become the new face of UK leading brand Marmite.
The Marmite famous catchphrase, 'you either love it or hate it', is said to sum up the Tottenham goalkeeper and will be the perfect new addition to the company.
John Cartwright, spokesman for Marmite said: "After seeing Gomes play against Chelsea on Sunday I realised we had found the new face for Marmite.
"As a Spurs fan, after his howler to gift Didier Drogba the goal to level the score, I immediately made a negative comment about him as my status on Facebook.
"It was when he conceded the penalty that I really lost my temper and used a few choice words to describe my feelings towards him, but when he saved the penalty I couldn't stop praising him.
"My wife Ann said to me, 'John you are so fickle'. I said to her, 'but darling it's Gomes, you either love him or hate him'. She looked at me, laughed and said he should be the face of Marmite. Little did she know she was right, he should."
Gomes, who joined the North London club in 2008, has certainly made an impression on the N17 faithful since his move to White Hart Lane, making a series of goalkeeping clangers but also some unbelievable saves.
The fans certainly seem to either love him or hate him but the Spurs number one is happy with that, and is also happy he can share this fact by being the new face for Marmite.
He added: "To be the face of Marmite is good for me. I know that there is a mixture of feelings towards me from the Spurs fans so the fact the Marmite slogan says you either love it or you hate it sums me up. You either love me or you hate me.
"That is why I said yes to Marmite and on a personal note, yes I do love Marmite."
Even though Gomes looks like one of the Adams Family, Mr Cartwright insisted that this was a step in the right direction for the company.
He said: "This is a special time for Marmite and for everyone involved in the company."
Gomes will be signing promotional jars of Marmite over Christmas in selected stores across the U.K. Make sure you don't miss Gomes and the Marmite tour bus by going to www.MarmiteUK.co.uk/Gomescouldnotcatchacold and checking when the tour bus will be in your area.