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Topics: World Cup

Tuesday, 22 June 2010

image for Charges, Dresses Dropped In World Cup Mini Skirt Case

Charges were dropped Tuesday against two Paris women arrested at a World Cup match for wearing short mini orange dresses made by a brewery that FIFA says was "ambush marketing".

In case someone doesn't recognize the term, "ambush marketing" is advertising that takes advantage of an event going on, without paying a fee as the regular advertisers have paid.

"The charges have been dropped. FIFA indicated that they have no interest in proceeding with the matter," said Vlhunzi Mahaga, spokesman for the National Prosecuting Authority.

Also, the local police apologized to the young ladies that they had taken in and told to remove the dresses for evidence in the case.

But the announcement stated that everything had been settled and that the girls hired to wear the dresses, were rumored to have been dropping them for years before coming to work for the Brewery.

Now back to football.

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