The most talked about thing at this year's world cup is not the defence of Italy, the ruthlessness of the Germans, the cheating French or the over-hyped English. It's the horns.
The constant mosquito like buzz that accompanies every match has drawn comments in all six thousand languages in the world, even Welsh.
Now, the South African FA have revealed that it is not in fact being played by the spectators, but piped in over the PA systems of each of the stadia being used in the competition to lend a "South African" feel to the games, and create a unique atmosphere.
"We are hoping to create something like they did in Mexico," said Des Tretre, spokesman for SAFA. "They invented the Mexican Wave, and the whole world now associates that with Mexico."
The players themselves are less than impressed.
Rob Green, English goalkeeper blames the incessant buzzing with his momentary laps of concentration which allowed him to catch the ball but let it bounce over the line, whilst Emile Heskey apportions the blame of him shooting straight at the American keeper when through one-on-one and with the goal at his mercy.
Tretre thinks that they are making excuses, and he's probably right.