A technical glitch in ITV's coverage of the World Cup match between England and the USA caused everyone watching in High Definition to miss the England goal. As Steven Gerrard was slotting England's first goal of the tournament past the USA goalkeeper, ITV-HD inexplicably cut to an advert, or in some cases simply went blank.
Realising their mistake, commentators on ITV-HD continued with the match without mentioning the goal, so when the USA equalised they were forced to pretend it was the only goal scored.
An insider at ITV-HD told us: "We couldn't own up to such a cock-up after we did something similar in the Liverpool-Everton FA Cup game last year. And once we hadn't mentioned it, it was hard to bring it into the commentary - 'Oh, by the way, England scored a few minutes ago.'"
ITV-HD continued with the pretence throughout the match and even persisted with a specially edited version of the News which showed dejected England fans after the match and a group table with England at the bottom.
Overnight they adjusted their viewpoint to admit that the game had been a draw, but it is estimated that many of the match viewers woke up this morning still believing the 1-0 score-line.
A spokesperson for Ladbrookes told us that they had been turning away American, Scottish, Welsh and Irish punters all morning. "They thought they had won their bets because of the ITV-HD coverage," he said, "We even had a few well-disguised English people putting on silly accents and asking for a payout on the USA win."