Manchester United are being forced to make to changes to their world famous and hugely profitable brand name.
The European Commission have said that the name "Man United" is too sexist and the club must henceforth call themselves (Wo)Man United.
The knock on effects of this ruling are enormous. Apparently the judgement applies to not just the name, but also all of the players and anyone appearing in public who is employed by the football club.
The club have been told that they can make the changes gradually. The immediate rebranding includes the following: Sir Alex is changing his name to Alexa and Ryan Giggs is happy to be called Rhianna. Apparently though one of the most recent signings is less than happy to be called Barbara-tov