Manchester United have announced, this morning, that troubled US insurer AIG will not be renewing its shirt sponsorship deal that expires in May 2010, and the club have, therefore, signed a new deal with thrifty retailer, Poundland.
The £14million-a-year AIG deal is to be replaced by a £14-a-year arrangement with the Wolverhampton-based cheap goods merchant, who are the only UK-based organisation to have come through the current economic downturn unscathed.
Sources at Old Trafford say the deal is an indicator of current financial trends, and should serve as a warning to fans about the lack of funds available for expensive new players.
Other changes at Old Trafford will include a new change strip of Poundland green, and a reduction in admission prices to, you've guessed it, £1.
Players wages will also be affected, THANKFULLY.