Football fans in Scotland, Ireland, Wales, the south of England, and in fact in every part of England outside Yorkshire, were scratching their heads and asking: 'Who are Hull City?'
One Manchester United fan, whose team has just won the European Cup, said: 'Don't ask me, do they play in the Conference?' And another fan in Leeds said: 'Hull Who? Nope, never heard of 'em.'
It's thought that the name 'Hull' may be be a typing error, and is should read 'Bristol', whose City team played in the old English first division, or that it is even a code for Hell, and the city in Dante's Inferno. But nonetheless, the team has received much coverage in recent weeks, and is likely to continue to do so until the season restarts, and people will be following the likes of Chelsea and Liverpool again.
There were even suggestions that a super-league of teams nobody has heard of could be set up, but then nobody would know who to put in the league, though there's always that Diamonds club that appears on the vidiprinter every week, or MK Dons, as nobody has a clue where Diamond or MK are.
But in a phone call from Scotland, an anonymous fan said: 'Hey, there's hundreds of teams here that nobody has heard of, from non-existent places. There's Hibernian and Celtic, Rangers and Queen of the South, though we know where the Scottish town of Berwick is, with their Rangers team - yes, it's not in Scotland.'
And so investigations will begin to search England, and to find out if this Hull actually exists, and why so many talk about it, although it's suspected that it's only a myth, like King Arthur Scargill's Strikealot. Sir Galahad is eating black pudding and chips today.