One of the grandest social events surrounding sport, southern gentility and pie-eyed patrons adrift in a sea of mint julep has taken a surprising turn for the pragmatic.
With the Bush destroyed economy crimping the style of even wealthy thoroughbred breeders, the on the track collapse and death of Eight Belles inspired the fancy hat wearing socialites to invest in The Kentucky Derby Dead Horse Dog Food company.
Original plans include a Champion brand called Barbaro: "If your weiner is a winner, buy Barbaro guaranteed to have a tidbit of a dead race horse champion."
"If your lab is a loser give the poor chap some Eight Belles brand KDDFC certified to be enriched with some essence of also ran protein and mineral.
The company is projecting a line of doggie treats tentatively called My Ole Kentucky Bone.