Australian Grand Prix winner, Kimi Raikkonen, will be fronting the latest advertising campaign for Renault. Contrary to popular opinion, he can be a funny guy, and he will be using his humor in a series of TV commercials.
I was on the set where he is filming to find out for myself just what kind of an advertising goldmine Renault have in Kimi. I asked him how he is finding his new role as the jovial front-man for Renault.
He said, "I don't know. They brought me here today to put me into a chicken costume. I tell you later."
Renault's first advert features their new car, the "Migraine." Kimi gets into the car in a chicken outfit. The voice-over asks, "Why did the chicken cross the road?" Then Kimi replies, "To drive the Migraine."
He kept in constant radio contact with the TV crew through an earpiece. When they asked him to keep cool so that the costume didn't degrade with sweat, he replied, "I know, I know. You worry about the lights. Don't bother me!"
There were about fifty takes until Kimi nailed it. Two camera lenses were broken when he tried to smile, but after four hours the crew were happy with the results.
I told Kimi how much I was impressed by his new desire to be in the limelight. However, when I mentioned to him that his continued success in the 2013 Formula One season will mean more interviews, adverts, and public relations events, he looked more miserable than usual.
Since our interview, Kimi Raikkonen's form seems to have taken a nosedive.