Olympic bosses are secretly planning to extend the length of the 100 metres race to make more cash from TV broadcasting rights.
As athletes continue to snip fractions off the winning time over recent years, broadcasters are offering less cash for the rights.
Usain Bolt posted a winning time of 9.63 at the recent London 2012 games for the final. The World Record is currently 9.58, also held by Bolt.
A source inside the IOC told our reporter. "Yeah, those bloody athletes keep getting faster and faster, sooner or later the winning time will be less than 9 seconds and it's costing us a fortune in advertising and broadcasting rights. So the race will be extended to around 500 metres, maybe 800 metres. Another 700 metres will give us around another 65 seconds to market.
When asked about the name of the race, the source continued "The name will have to change, but not too drastically. We're considering something like the 100 metres Plus, or the 100 metres Extra or maybe the 100 Metres Extended."
The marketing bosses are also planning to increase the 200 metres, but no further details were revealed.