In an unprecedented move in the history of English football, Championship side Blackburn Rovers, who were relegated from the Premier League at the end of last season, have taken the extraordinary step of signing George Best on a free transfer - even though he died in November 2005.
Rovers sank like the Titanic last term, and manager Steve Kean has decided to bolster his side's engine room in order to make a swift return to the top flight - but with a corpse?
Best was described by the Irish Football Association as "the greatest player to ever pull on the green shirt of Northern Ireland", and it's this that Keane feels Blackburn need to provide a push for immediate promotion. He said:
"George Best may be dead, but he can run rings around most of our lads!"
Keene went on:
"We need to be positive, and this is about as positive as it gets in Blackburn. The crowd at Ewood Park will be buzzing at this latest signing. It will add dozens to the attendance!"
Reaction from bars and public houses in the Blackburn area has been good, with many placing heavily-increased orders for wines and spirits with their suppliers.