Readers of online news sites, such as the Spoof, or the now defunct NOTW-Online have been left confused and annoyed by the lack of editorial checking over external hyperlinks on stories.
"Many of the stories have hyperlinks that go to the wrong place," said Daisy Cornfuse, of Carlisle. "You click on it, and end up reading something about vicar's knickers. It's annoying, and rife."
According to a recent check by Google, thirty percent of hyperlinks in news stories don't go anywhere, or go somewhere completely inappropriate (see Result of Google Poll).
"To be honest," said Vicky Nicka, of Dorking, "I quite liked the story about vicars knickers, but as I was reading a piece about Lactose Intolerance, it didn't seem appropriate."
"There's not a lot we can do about it," said Rusty Carr, Quality Control officer at Google. "It's up to the individual story writers to make sure that their hyperlinks are going to the right place and are appropriate to the story they are writing."
"There is also the case where some websites replace ordinary words with sponsored links for people to buy things," said Annette Explorer, an octogenarian browser from Seattle. "This makes it difficult to distinguish between links that are relevant, and those that have been paid for. Sometimes, I fail to see the relevance of the sponsored link either."
The final kind of hyperlink that really annoys people, is the one that relinks back to the same story.
"That gets my goat," said Nanny Kid of Gloucester. "It's just really irritating."
For more information on this story, please see Inappropriate Links.