Sunglasses manufacturers are urgently seeking talks with a team of scientists working on the effects sun on whales.
The Sun's rays can "burn" whales' skin, just like they can damage human skin, according to the researchers.
The scientists studied more than 150 whales in the Gulf of California.
By taking photographs and skin samples, they found the whales had blisters that were caused by sun damage.
Said a spokesman for the sunglasses manufactuer Lausch & Bomb: "We feel that this research has not gone deep enough. Have they examined the effect of the sun's rays on these whales' eyes?
"Are they prone to headaches caused by squinting?
"It is probably the case that these poor creatures need sunglasses.
"We are beginning work on developing whale-sized shades. Whales are pretty cool, so we're looking at Wayfarer and Aviator styles for them.
"Of course, cetaceans like whales and dolphins don't have ears like us so keeping the shades on is proving problematic. But our backroom boys are on the case."