The biggest game launched in the UK, Call of Duty Black Ops, was released on Wednesday morning at midnight (or Tuesday night at midnight, depending on the store), to scenes of thousands of eager Call of Duty fans, of Codders as they call themselves.
Described as more realistic than fighting at the Somme, Call of Duty Black Ops has been eagerly awaited for months, and it expected to sell out within hours of its release.
And what of those purchasing this War Game to End All War Games?
"I booked the rest of the week off," said one gamer, queuing outside HMV in Manchester. "I know that a few people here are going to phone in sick, though."
This is a problem identified by Industry Analysis as a big problem for the rest of the week.
"We're going to see hundreds of thousands of people off work for the rest of this week," said Alan Listz, from Office Gamer magazine. "The Codders will be heading straight home to start racking up their reputation points, making sure that they get a head start on other Codders."
One gamer had gone one step further, and took his laptop with him.
"I'm going to be playing it within seconds," he announced. "I'll have it installed before I've left the store."
Company bosses will be on alert for people going MIA. They will be attempting to ensure they really are ill, and not battling other Codders across the globe.
The queue in Manchester had a momentary burst of activity at about five to midnight last night when a woman walked past, but when the exclusively male crowd realised she wasn't opening the store, they lost interest.