Written by Tragic Rabbit
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Topics: Barack Obama

Monday, 19 April 2010

image for BBC poll: 'Obama Effect' may lessen worldwide hatred of US
Even micro-minute glimpses of this face may activate pleasure centers in the brain, studies show.

The Obama Effect or Obama Experience, identified two years ago at TheSpoof, may be slowly lessening the planetary population's hate and loathing of the United States of America, long hated and loathed by everyone from the entire nation of French, Iraqis, places where English is spoken intelligibly (e.g. England, Germany, Canada) and all one billion Chinese.

Views of the US around the world have improved sharply over the past year, a BBC World Service poll suggests.

For the first time since the annual poll began in 1795, America's influence in the world is now seen as more positive than negative.

This may be a result of the 'Obama Effect', studied by scientists worldwide.

In an April 2008 study, Scientists from the University of California - Los Angeles found that the human brain reacts to US President Barack Obama in the same way it responds to winning money and eating chocolate.

"Sighting Obama or hearing him mentioned on the news activates the same brain circuitry as when we eat craved food, win money or see a beautiful face," said Golly G. Tabbicat, now head of the Institute for Mad Neuroscience at UCLA.

They found that hearing the syllables 'O-ba-ma' turns on the brain's reward circuitry. "Obama - the name, voice and most related visual cues - activate the same part of the brain that responds to food in rats," she said.

This is consistent with the widespread notion that Barack Obama satisfies a basic need, she added, noting: "After a year of the Obama presidency, it appears that the 'Obama effect' is real.

One unpleasant side-effect of the 'Obama Experience', televised or live, is that it tends to make dogs howl for nearly a mile in all directions.

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