While struggling for the last several years to introduce the concept of Service Oriented Architecture (SOA) to business and technology leaders alike, software and hardware companies have recently collaborated to upgrade the SOA technology to the new "JAFA" architecture.
Banking on befuddling the brainless, technology vendors and industry technical publications have begun touting the new JAFA architecture as the "next big thing", guaranteed to save corporations millions in transaction processing and system to system integration costs.
At a recent technology user conference, one pundit commented; "JAFA provides the universal framework to support instantaneous and secure packet movement between dissimilar applications and operating systems", says Tech Universe Magazine Editor, Lyon Sakkopoo. Sakkopoo's quote prompted questions from the business and technology audience including, "I'm sorry, but what the hell did you just say?"
Many business leaders feel pressured to adopt the new technology without really knowing what it does. "That's the beauty of the technology industry", commented Sakkopoo from the martini bar at his hotel. "It just needs to be a new name or a new acronym, the technology is still the same old shit."
Indeed. Formerly known as Object Oriented Programming (OOP), replaced by Enterprise Application Integration (EAI), Service Oriented Architecture (SOA) seemed to be the most recent permutation of the same basic integration technology. All that was required to influence billions of dollars in spending was a conspired effort by consulting firms, software companies and magazine publications to hype the new acronym.
After his sixth Appletini, Sakkopoo admitted that the new architectural phenomenon known as JAFA, really stands for "Just Another Fucking Acronym". "It's all still the same old integration stuff with a couple of new bells and whistles. Neat huh?"
The JAFA technology is available from all major software vendors, and consulting service firms stand at the ready to take your money. Engineers are reportedly working on the next permutation of the JAFA technology code named "OOFA", interestingly sounding like an adopter of OOFA just got punched in the stomach. "More like taking it in the ass", commented Sakkopoo.