The Kindle, Amazon's electronic reader, is furious that there's a new kid on the block: the "Nook" by Barnes & Noble.
No welcome wagon is in evidence.
"Copycat, copycat," screams the Kindle, remarking on the many similarities between itself and the upstart.
"But I have a color LCD screen below my other screen," says the Nook showoff.
"Who cares, who cares, it's the only colorful thing about you," answers the Kindle, continuing, "besides, I'm made by the fabulous Amazon."
The Nook responds: "Probably the Amazon River. You're all wet."
A pause, while both sides ready future arguments.
Then, "I can lend a book to a friend," the Nook announces.
"If you had a friend to lend to," says the brazen Kindle, adding, "Besides, you have a wimpy name."
The Nook doesn't back down. "Burn, baby, burn," he hisses to the Kindle.
The Nook goes on to say, "You can come to a Barnes & Noble store and play with me."
The Kindle laughs and says, "You're a baby that needs someone to set up playdates for you. Grow up!"
Let the electronic reader wars begin. Consumers stand on the sidelines, enjoying the spectacle -- and the fruits -- of the war.