Written by Dan Wilson
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Topics: America, LEGO

Monday, 18 September 2006

image for Lego Announces Plans to Start Making Prosthetic Limbs
LEGO Prosthetic

Earlier this week the president of LEGO America, Søren Torp Laursen, announced a plan to have new LEGO prosthetic limbs on the US market by October 2008, and the global market by December 2008. They have already produced proto-types, and say their new look for prosthetic limbs could be the fashion statement for amputees around the world. "The limbs have a blocky look to them, they will come in 4 different colors, and will definitely be an eye catcher on the street." said Mr. Laursen.

Later in his speech he divulged one of the most interesting points about these new limbs, "we think outside the box at LEGO, that is why we are releasing something new and innovative to the global market, our build-it-yourself prosthetics." The company is planning to market their new product to their already vast consumer group: children. "The limbs will be easy to piece together, no harder than our newest release, the Duplo Pirates collection. It's a more interactive way to get the children involved, and we feel its helping them cope with their loss." Mr. Laursen remarked.

"All limbs are fully functional, and work just as well as the limbs on LEGO men. They allow you to add many accessories, some of the coolest include: wheels on feet or elbows, shields, swards, light savers, treasure chests, doors and windows, and any other LEGO piece you can think of." The prosthetics will have the patented LEGO grip on the outer coat to allow easy attachment for your favorite LEGO pieces. "We feel that kids will love these once they hit the market, not only will they get a new limb, but they will get to sup-it-up with their favorite LEGO pieces." I wouldn't worry about the limbs pieces ever coming detached either, LEGO has also announced plans to have a synthetic polyurethane coat on the bottom of the pieces which would resist detachment.

The limbs will be through special order only, which can be done at any store that sells the newest LEGO models. Customers simply need to tell them which limb they need, height, and their weight. LEGO has yet to announce a price for the limbs, but estimates the prices will range from $1300 to $2500 US depending on the features, and pieces you request

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