Facebook have bowed to public pressure and are to expand the 'Like This' button that has been ever present on their site, and has spread to just about every type of web site.
"There are a number of times," said Mark Zuckerberg, "that you want to indicate your agreement, or your sympathy with a post, where 'like' is the wrong word."
Zuckerberg is referring to posts where a Facebook user has made a comment about some horrendous event in their life. 'Like' has been up to now, the only way of indicating sympathy. From January next year, Facebook users will have the option of instead of marking a status update as 'like' they will be able to mark it as 'I sympathise'.
"While we're making this change," said Zuckerberg, "we figured that we might as well expand the 'like' option even more."
As well as 'I sympathise' there will also be a 'Love it' option, and a 'Don't Like' option.
"We expect the 'Love it' option to be widely used," said Zuckerberg. "Sometimes, 'like' isn't strong enough."
As usual with every change that Facebook introduces there is a massive, Facebook wide campaign to have it stopped.
"It's ridiculous," said Terry Towel, a user of Facebook since it started. "We've been able to cope with the 'like' button. Adding in 'Don't Like', 'Love it' and 'I sympathise' options is simply going to confuse millions of people. As soon as I see the comment about the new buttons, I'm going to hit 'don't like' to show my displeasure."
Towel has started a group entitled 'Don't Like the Don't Like.'
Mark Zuckerberg has dismissed the ground swell as he has with every other opposition to change.
"It's my site," he said. "I'll do what I like."