There is now one less thing that a woman has to carry in her handbag with the latest applelet from MyWay Apps: iReflect.
Using the front facing camera of the iPhone or iPad, it turns the device into a fully functioning mirror.
"One of the tricky aspects of this app," said May Wye, CEO of MyWay, "was getting the functionality of a mirror into the app."
According to Wye, there are two vital functions of a mirror that are complex for a smart phone to replicate. Reversing the image, and doing it instantaneously.
"I've got to say," said App World! editor, Mac Buck, "they have pulled off iReflect flawlessly. It just does the job. Obviously the iPhone screen is a tad to small to use as a bathroom mirror, but on the iPad it can easily replace all the mirrors in your house."
The new app can easily replace the compact mirror that many women carry to touch up make up, signal to planes while trapped on a desert island and look around corners when cornered by terrorists. On the iPad, with the extra processing power, the app can show websites or television programs either behind the reflected image, or in one corner.
"This is to allow the busy executive or mother to clean teeth, brush hair, etc, and still watch television or browse the internet," said Wye. "Something I love to do."
According to a leaked memo from MyWay, the original name for the app was to be iMirror, but with the Leveson enquiry still ongoing, MyWay decided to distance themselves from the newspaper with the same name.
"There are some issues that MyWay could do with solving," said Buck. "Firstly, when using it as a bathroom mirror, it has a tendency to get fogged up, and it's impossible to clean, and could get wet. Additionally, when replacing a car rear view mirror with the app, it is a little bright, due to not actually being a reflection, and it can lag sometimes, which is a bit dangerous when driving. Plus you need to have it charging, and the wire's annoying. I'm sure these will be solved in version two."