In an attempt to turn the tide of public opinion, which at present isn't behind his Big Society initiative, Coalition Leader David Cameron is getting back to basics.
In order to avoid the elitist, public school image that so many of his detractors use to beat him with, Cameron is making a serious effort to appear less remote form the rest of the country by making government seem more down to earth.
To that end, he has ordered a complete simplification of government departments and cabinet titles.
The review has so far come up with the following suggestions :
Secretary of State for Culture, Olympics, Media and Sport -
this will become Secretary of State for Weird Foreign Films, Big Waste of Money, TV and Newspapers, and Big Egos and Even Bigger Salaries.
S.O.S. for Environment, Food & Rural Affairs - S.O.S. for Weather & Rubbish Dumps,Grub and Farmers.
S.O.S. for Communities & Local Government - S.O.S. for Nosey Neighbours and Even Nosier Pen Pushers.
S.O.S. for International Development - S.O.S. for Charity Work.
S.O.S. for Business, Innovation & Skills - S.O.S. for Jobs.
S.O.S. For Scotland, Wales & N.Ireland -S.O.S. for Losers.
S.O.S. for Women & Equality - S.O.S. for Minorities.