This is pretty much the same thing as the "Plant a Tree" gift. Equally thoughtless and pointless, anyone that gets a star named after them as a gift will resent you. How is this a good gift? As if anyone who gets a star named after them will look at the sky every night for a few hours, finally find their star, and then say, "Hey! There's me!"
The site has several different kinds of packages, but I went straight for the ULTIMATE package so I could spend more money for something stupid, which gets you a bunch of framed star charts, an astrology booklet, a wallet card (for when you're at a bar bragging about the star you own and will hopefully one day visit once you finish building that spaceship in your garage), and a letter of congratulations (which is like a written version of a pat on the back, only for people that no one else wants to get near). All that for only £110 !
I quickly realized that this was way too much money to spend on a bunch of photos of the sky and a book about photos of the sky, so instead of buying it I'm just mailing a picture (it's not like they'd know the difference anyway since you can't build a holiday home on a star after you buy it - yet!):