The use of jam in biscuits was nothing new, but Britain after world war two was an austere place. There were shortages of many items and trade union militancy grew. Professional football was no different to any other sector of society. Jimmy Hill, an inside forward with Fulham, was the most militant of footballers. In 1957 he became leader of the Professional Footballers Association (PFA).
Hill immediately set about solving the biggest problem of all. Half time refreshments were causing unrest from Accrington Stanley to York City. Hill remembers the time clearly. "I went into training one morning and my great mate Johnny Haynes said 'Oi,big chin, when are you gonna get us some proper snacks at half time?' Well, I knew that the FA only wanted sliced oranges and we needed to come up with an alternative."
Come up with an alternative he did. Working closely with scientists, bakers and goalkeeper Tony Macedo, Hill invented the jammy dodger. "I got the name from my nickname at the club. I was always scoring lucky goals."
All Hill did was get some strawberry jam and put a thin layer of it between two biscuits. The rest is history. Before you knew it clubs were offering kit kats as a signing on fee. The sky was the limit.
The jammy dodger itself developed. An image of Jimmy Hill appeared on the biscuits in 1967, to celebrate his leading Coventry City to promotion. The dodger has remained a favourite ever since.
Take a bow, Sir Jimmy Hill. Football legend and biscuit pioneer.