Published from 1948 to 1988, TV Guide was a magazine dedicated to transvestites. In its early years, it boasted a subscription base of over 100,000, but, as transsexuals became more popular than transvestites, the magazine's popularity gradually declined until it ceased publication. The last issue appeared in June, 1988.
Initially, due to the homophobic climate of the forties, fifties, sixties, seventies, and eighties, the magazine purported to be a guide to television (i. e., TV) programs. It featured tables that indicated the scheduled programming of the television networks and local stations and articles on various celebrities. However, the covers often contained coded text. For example, "Crossing" in Crossing Over Jordan clearly refers to cross dressing,and the "Body and Soul Behind Jill Pleurisy," the actress pictured on the cover of the issue that contains the article about her "hairdresser," is a transvestite named Peaches.
The editors relied upon plays on words and double entendres to get their messages across to readers. To the uninitiated, the magazine appears to be about another glamorous actress. In reality, the main article is about a glamorous cross dresser. The same cover's reference to Charlie Sean as representing Two Men and a Half also delivers a message that transgender readers would have been likely to catch. The "half-man" allusion is obviously a reference to his transvestism. The caption in the upper right corner of the cover, "America's Idle's Simon: 'Paula Wants Me!'" appears to allude to Simon's co-host at the time, but insiders know that the Paula mentioned is the feminine name by which Simon is known when he dresses in drag.
Likewise, the TV Guide that purports to be about Tailgate SG-1 is really about the double life that the cover's celebrity leads; Ben plays both the male and the blonde female on the series (as the close "resemblance" between them suggests). He is a transvestite who often plays such dual male-and-female roles. These are the "EXCLUSIVE On-the-Set Secrets!" at which the magazine's caption so coyly hints.
The magazine's supposed association with the Hollyweird glitterati, many of whom lead secret or double lives, allowed writers to disclose juicy tidbits of gossip about the hidden lives of transvestite celebrities and others under the guise of divulging the "secrets" of the stars.
The TV Guide featuring David Boreass and James Masters on the cover also shared a "secret" with readers: these actors also played the female characters Cordelia Chase and Buffy Summers, respectively, on Buffet the Vampire Slayer. The "Sneak Peak" to which the lurid cover refers is of the co-stars' hermaphroditic assets.
Another device by which editors and writers made their secret subtext known to their readers was the juxtaposition of photographs and text that, separately, meant nothing unusual but, placed side by side, created a message unmistakable to transgender initiates. For example, a small photographs inset at the top right corner of a cover, labeled, "SECRETS OF THE NEW SEASON" alluded to a secret that was "out," and this secret was displayed in the captions that accompany these pictures. The one on the left read "Survivor's Jeff Probe." The one on the right read, "Alias Jennifer Garter." The magazine declares the two are the same person, as "alias" means "also known as." Jeff Probe is Jennifer Garter and vice-versa! Of course, only those in the know (namely, TV Guide's subscribers) would understand what the coded message was saying. From the public at large, Jeff-Jennifer's secret would remain a secret.
Sometimes, the magazine's covert messages were almost overt, as in the case of the headline that blared "Joey: The Girly Boy Next Door." Only the fact that "Joey" can be a unisex name allowed the thin pretense that the Joey in question is a female rather than a male "dressed" as a female. Again, TV Guide's readers who were in the know would be aware that the "actress" featured on the cover is a cross dresser, not a genetic woman, and that "she" is, as such, one of their own.
Only in the latter half of the magazine's final decade did America's morals become as loose as a transvestite's bowels, allowing the publication to out itself as a periodical dedicated and devoted to all things transgender, and its cover became increasingly lurid and, some suggest, began, seemingly, to parody itself. The word "Transgender" appears after the main title, revealing that TV Guide has, all along, been about transvestites, not television, although this issue includes an article, "Transgender and Family Values," about how television situation comedies, or sitcoms, can use humor to help transvestites transition from their male to the female selves.
The next year, the magazine ceased publishing. It had come not merely a long way, but to the end of its days.