Hoping to capitalize on the modest U.S. success of the cable TV reality series, Jersey Shore, producers send the new series trailer along with a few of its stars to Italy in order to hype the next season.
Their arrival was met with unexpected silence at the Milan airport and at several stops along the way to their hotel, as Italian locals struggled to understand why the bevy of unknown twenty-somethings were wearing nice clothes and acting as if they were famous.
One woman working behind the front desk at their hotel had asked the first in the group her name, only to have her reply "Snooki". Anna Vincenti behind the front desk tried to reply in her best English, "No, I mean the name you are registered under at the hotel". The response was "Just Snooki". Again Vincenti was heard to ask, "No, I mean the name on your passport that you would have entered the country under?" The short bulbous figure in the push up brassiere replied, "It's just SNOOKI. Are you deaf?"
Another excursion out on the town for lunch reportedly yielded similar encounters, where members of the cast dressed and acted as if they warranted an appropriate amount of attention. Mike Sorrentino was relieved to have been spotted and recognized while the group ate alfresco at a local café. A younger woman approached and said, "You look familiar". Sorrentino replied, "That's right baby, I'm The Situation". "You are the who?" replied the woman. Sorrentino said, "I'm The Situation. You know, from the Jersey Shore?" The woman asked again, "So your first name is, The?"
Reports from local observers indicate that this verbal exchange lasted for more than five minutes while the Situation explained that he was not on regular network TV nor could he be found on HBO. When The Situation explained that it appeared on MTV, the passer by then asked if he was in a band, which received a negative response, followed by another question asking, "What do you actually do then?" Sorrentino reportedly had no answer.